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d.innerHTML = d.innerHTML + '<a class=\"download_word download_word_lb\" href=\"javascript:;\" id=\"vipdown\" onclick=\"showpay(1)\"><em></em>下载文档(未登录)品牌要怎么借势才能成功？描述：[叙述手机的竞争史，就是想说明“势”的本质是顾客生活方式的大趋势，抓住这个趋势，就有机会打败之前行业领袖的优势。这是苹果打败诺基亚的“势”。势的次要因素是领先者创造出来的潮流，已经形成广泛消费者的偏好，但领先者来不及满足所有消费者。这是小米</a>';
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